Welcome Email
The Challenge
To write a welcome email for the Kelly Kettle Company.
Kelly Kettle Company are an outdoor supplies company based in the west of Ireland. This email would be received by new subscribers to the company’s newsletter.
The Thought Process
I wanted this email to be a quick read that:
- Explained a little about the company’s background
- Helped the reader to understand what to expect from emails and how often they will get them
- Encouraged the reader to engage with Kelly Kettle Company on their social media channels
- Included an invitation to reply to the message
- Built anticipation for further emails
Overall, I aimed to echo the open, friendly tone used by the company across all their channels. The company chose not to add design elements to this welcome email, making it seem more personal to the reader.
Email Newsletter
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The Challenge
To write an inspiring and helpful email newsletter (for March 2022) that also promoted key Kelly Kettle products.
The Thought Process
I write these newsletters on a monthly basis and each time I link the content to any relevant events. As a proud Irish company, it was natural for Kelly Kettle to celebrate St. Patrick’s Day on March 17th.
I included the following elements in the piece:
- Customer photos of Kelly Kettles being used in scenic Irish locations. These also served as inspiration for readers planning their own adventures.
- An invitation to the reader to reply with their own stories.
- Reference to the company’s historical roots.
- Promotional section about the company’s original and traditional product.
Let’s Talk
If you like what you see and are interested in working together, please contact me to discuss how I can help.