The following are three options for a Facebook ad: Short, Medium and Long.
Short Version
Medium Version
Long Version (See Expanded Text Below Ad)
Friendships are special. At The Cake Stand Café, we see friendships form and grow around our tables and we love to watch it happen. Sharing a cuppa and a piece of cake is an age-old way of catching up and enjoying time together.
But what if getting to the café is too much hassle? Childcare, illness, schedules and more stop many of us from getting out to meet and relax with the ones we love.
That’s why we’ve decided to bring our infamous afternoon tea on the road.
Now you can enjoy this classic experience in the comfort of your own home or garden. Host your friends at a time that suits and indulge!
And by indulge we don’t just mean in our savoury bites, exquisite cakes and delectable pastries. But in some well-deserved chats, laughs and quality time. Stress-free.
Even better, we’ll help you personalise your event with our host of exciting options. Your friendships are unique so why shouldn’t your time together be too?
Your choices include:
- Number of guests: We can cater for anything from 1 (in case you just want to treat yourself!) to 20.
- Location: Naturally! But if you would rather have a garden event, we can provide you with our elegant pop-up Gazebo, suitable for groups of up to 8.
- Menu: Select only the items you really love. We want you to be thrilled with the treats that fill your plate!
- Dietary Requirements: All guests can feel fully included with our wide range of options including gluten-free, lactose-free and vegan.
- Trimmings: Give your event the perfect vintage look by renting cake stands, tea sets, decorations and more.
- Delivery: We guarantee your order will arrive safely and on time.
- Set-up and take-down: Our friendly staff will happily set up the food and decorate your venue, leaving you as relaxed as possible before the guests arrive. And if the thought of clearing up afterwards leaves you feeling exhausted, they can even come back and help with that too!
- Children’s Entertainment: Keep the little ones occupied with our engaging activity packs. Choose from art, sport, nature and science themes.
Sound tempting? Explore our extensive range of options further and discover just how memorable your gathering can be.
But don’t delay. This exciting package is sure to be popular and we want you to find the perfect time slot to suit your schedule.
We can’t wait to help you plan your special get-together.
The Challenge
To write the following Facebook ad elements for the fictional Cake Stand Café: 3 text options (1 long, 1 medium, 1 short), 3 headline options and 3 link description options.
These could then be tested individually by the café, allowing them to select, combine and run the best-performing options. For the purposes of this spec piece, I combined them according to my own judgement and created mockups in Facebook’s Creative Hub.
The primary aim of the ads was to encourage readers to click through to the café’s website to learn more about their new Afternoon Tea at Home service.
The Solution
For this piece, I used a friendly yet slightly sophisticated tone of voice that fitted with the nature of the service being advertised.
In my copy, I worked hard to convince potential customers that this service would help them to enjoy quality time and food with loved ones, even if circumstances make it difficult to socialise outside the home. I also aimed to reassure them of how easy the café makes it for them to host an event.
This is especially noticeable in my long ad, where I drew out the benefits of the options available.
If you like what you see and are interested in working together, please contact me to discuss how I can help.