The Challenge
To write a two-sided postcard for the fictional Pure Impact Gym. The postcard was to be distributed by post.
The primary aim of the piece was to encourage readers to visit the gym and sign up for a free three-day pass. It also aimed to highlight the quality and flexibility of the services available at the gym.
The Thought Process
With a piece like this, it’s important to catch the reader’s attention regardless of which side they see first.
Therefore, I chose to focus on one key message for each side. Side 1 described the benefits of the gym’s flexible timetable, while Side 2 highlighted the quality of the programmes offered.
Design work was completed by Ellen Egan of Dimple Design.
Let’s Talk
If you like what you see and are interested in working together, please contact me to discuss how I can help.