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The Challenge To write a two-sided postcard for the fictional Pure Impact Gym. The postcard was to be distributed by post.  The primary aim of the piece was to encourage readers to visit the gym and sign up for a free three-day pass. It also aimed to highlight the quality and flexibility of the services …

The Challenge To write a one-page sales letter for Textbooks.com Buy-Back Programme. The letter was to be inserted inside the cover of purchased textbooks. (The company is real, but the project was designed purely for practice purposes). The primary aim of the piece was to encourage readers to visit the buy-back page on Textbooks.com. There, …